Rendez-vous Cyber – How to sell cyber solutions

There are many subtleties to selling a cybersecurity product, and you can’t improvise. Have you developed a solution but are having trouble marketing it? Perhaps your sales techniques need to be reviewed.

At this event, Mark Bartholomew, experienced sales manager for companies such as McAfee and Palo Alto Networks, will share his expertise and the techniques he has built up over the course of his career.

How can we make sure we identify the stakeholders and their issues? How can you avoid selling technical features rather than solutions to customer needs? How do you present the return on investment to the customer? How do you build a sales team and motivate your sales staff and partners?

Mark will answer all these questions and many more, while taking care to explain the specifics of the cybersecurity sector. There will also be an opportunity for you to share your own experiences and raise any questions you may have. The event will conclude with a networking session.