Midi Conference: The ingredients of a good channel strategy

About the event

Are you a cybersecurity solutions vendor thinking about a channel sales strategy?

Wondering if this could be integrated into your go-to-market, and how best to do it?

Do you hear about VARs, MSPs, ISVs and SIs, but don’t really know what they are or understand the difference?

This conference is for you!

During this lunchtime conference, you’ll learn how to build a channel strategy that generates value and promotes growth, without falling into the most common pitfalls.

The panel will be moderated by David Poellhuber, the entrepreneur who founded and then sold Zerospam.

He will be accompanied by three representatives from different MSPs, to bring you real expertise from the field!

On the program:

• Inside the heads of ISVs and MSPs
  Understanding motivations, priorities and fundamental differences.
• ISV and channel: 5 things to do, 5 mistakes to avoid
  Best practices and costly mistakes.
• The ingredients of a good channel strategy
  The key elements to create a sustainable and profitable program.
• And distribution?
  How to bring distributors into the equation.

Panelists

• David Poellhuber, moderator – Founder of ZeroSpam
  A recognized entrepreneur and channel specialist, Davi will lead the discussion, highlighting the different viewpoints of the invited experts.
• Jean-Philippe Couture – Formerly Senior Management, Procontact and ITI
  LinkedIn Profile
• Simon-David Williams – EVP, Millenium Micro Group and MSP
  LinkedIn Profile
• A third guest MSP will be announced shortly!

The discussion will be followed by a networking session over lunch. Come and exchange with your peers, share your experiences and expand your network in a convivial setting.